Funnel component

Datatype: "funnel"

A funnel chart — conversion / pipeline stages narrowing top→bottom, each band sized to its value with optional conversion percentages. Built for growth and sales reports.

Edit it — this is the actual editor panel

Design JSON

{
  "title": "Funnel sample",
  "description": "A signup conversion funnel",
  "dimensions": {
    "width": 800,
    "height": 420
  },
  "background": {
    "color": "#ffffff"
  },
  "components": [
    {
      "id": "sample-funnel",
      "key": "funnel",
      "type": "funnel",
      "position": {
        "x": 220,
        "y": 40
      },
      "rotation": 0,
      "size": {
        "width": 360,
        "height": 340
      },
      "dynamic": true,
      "properties": {
        "data": [
          {
            "label": "Visits",
            "value": 12000
          },
          {
            "label": "Signups",
            "value": 4200
          },
          {
            "label": "Trials",
            "value": 1800
          },
          {
            "label": "Paid",
            "value": 640
          }
        ],
        "color": "#6366f1",
        "showValues": true,
        "showPercent": true,
        "percentOf": "first",
        "valueFormat": "compact",
        "opacity": 1
      }
    }
  ]
}

Like what you built? The full editor — canvas, templates and the render API — is free to start.

Open the editor

Funnel examples

Real renders of the funnel — each one is the same component with different property values, and the API payload below each preview reproduces it exactly.

Signup conversion funnel

Visits → Signups → Trials → Paid with conversion rates off the top stage.

API overrides for this example

{
  "funnel.data": [
    {
      "label": "Visits",
      "value": 12000
    },
    {
      "label": "Signups",
      "value": 4200
    },
    {
      "label": "Trials",
      "value": 1800
    },
    {
      "label": "Paid",
      "value": 640
    }
  ],
  "funnel.showValues": true,
  "funnel.showPercent": true,
  "funnel.percentOf": "first",
  "funnel.valueFormat": "compact"
}

Sales pipeline

Deal stages from lead to won, in per-stage colors with dollar values.

API overrides for this example

{
  "funnel.data": [
    {
      "label": "Leads",
      "value": 480
    },
    {
      "label": "Qualified",
      "value": 260
    },
    {
      "label": "Proposal",
      "value": 120
    },
    {
      "label": "Won",
      "value": 54
    }
  ],
  "funnel.colors": [
    "#2563eb",
    "#7c3aed",
    "#c026d3",
    "#db2777"
  ],
  "funnel.showValues": true,
  "funnel.showPercent": true,
  "funnel.percentOf": "previous",
  "funnel.valueFormat": "number"
}

All funnel styles

Every style rendered live — each is just a different set of property values on the same component, and each has its own page with a dedicated preview, use cases and API example.

Step conversionStage-to-stage conversion rates (previous) instead of share of the top.

DarkA vivid funnel on a dark canvas for social cards.

Use cases

What developers typically build with the funnel component.

Signup / activation conversion funnels for growth reports
Sales pipeline stage graphics for CRM digests
Checkout / cart drop-off visuals for e-commerce
Recruiting or onboarding pipeline snapshots

Use it dynamically via the API

Push fresh stages per render with '<key>.data' (or just '<key>') as [{ label, value }]; colors are overridable too.

Full API request with the sample design's current values — the playground above sends only the properties you change

curl --location 'https://render.imejis.io/v1/{{YOUR_DESIGN_ID}}' \
--header 'dma-api-key: {{YOUR_API_KEY}}' \
--header 'Content-Type: application/json' \
--data '{
    "funnel.data": [
        {
            "label": "Visits",
            "value": 12000
        },
        {
            "label": "Signups",
            "value": 4200
        },
        {
            "label": "Trials",
            "value": 1800
        },
        {
            "label": "Paid",
            "value": 640
        }
    ],
    "funnel.color": "#6366f1",
    "funnel.showValues": true,
    "funnel.showPercent": true,
    "funnel.percentOf": "first",
    "funnel.valueFormat": "compact",
    "funnel.opacity": 1
}'

Only send the properties you want to change — everything else keeps its design value. See the API documentation for all languages.

Property reference

Every property the funnel component accepts — in the editor, in design JSON, and as API overrides.

Property	Type	Edits as	Default	Description
data	object[]	text	[]	Stages top→bottom: array of { label, value }.
colors	color[]	text	[]	One color per stage (falls back to shades of `color`).
color	color	#6366f1	"#6366f1"	Base color when colors is unset.
labelColor	color	#ffffff	"#ffffff"	Text color drawn on the bands.
showValues	boolean	true	true	Print each stage value.
valueFormat	'number' \| 'compact' \| 'percent' \| 'currency'	numbercompactpercentcurrency	"compact"	How values are formatted (1,200 / 1.2K / 12% / $1,200).
currencySymbol	string	text	"$"	Symbol used with the 'currency' format.
showPercent	boolean	false	false	Print the conversion percentage per stage.
percentOf	'first' \| 'previous'	firstprevious	"first"	Percent basis: share of the first stage or of the previous stage.
gap	number	2	2	Gap between bands (px).
opacity	number	1	1	Overall component opacity from 0 (transparent) to 1 (opaque).
borderWidth	number	0	0	Border thickness in pixels around the component.
borderColor	color	transparent	"transparent"	Border color (any CSS color).
borderStyle	'solid' \| 'dashed' \| 'dotted' \| 'double' \| 'none'	soliddasheddotteddoublenone	"solid"	Border line style.
borderRadius	number	0	0	Corner radius in pixels.
boxShadow	string	text	—	CSS box-shadow applied to the component, e.g. "0 4px 6px rgba(0,0,0,0.1)".

Frequently Asked Questions

Send '<key>.data' as an array of { label, value } objects, top→bottom — each band is sized to its value.

Enable showPercent; percentOf "first" shows each stage as a share of the top stage, "previous" shows step-to-step conversion.

Set colors[] for per-stage colors, or a single color that automatically fades lighter down the funnel.