Step conversion funnel

Funnel styletype: "funnel"

Render conversion funnel images with step-to-step rates — each stage as a percentage of the previous — set per API call. Create conversion funnels free.

Edit it — this is the actual editor panel

Design JSON — “Step conversion” variant

{
  "title": "Funnel sample",
  "description": "A signup conversion funnel",
  "dimensions": {
    "width": 800,
    "height": 420
  },
  "background": {
    "color": "#ffffff"
  },
  "components": [
    {
      "id": "sample-funnel",
      "key": "funnel",
      "type": "funnel",
      "position": {
        "x": 220,
        "y": 40
      },
      "rotation": 0,
      "size": {
        "width": 360,
        "height": 340
      },
      "dynamic": true,
      "properties": {
        "data": [
          {
            "label": "Visits",
            "value": 12000
          },
          {
            "label": "Signups",
            "value": 4200
          },
          {
            "label": "Trials",
            "value": 1800
          },
          {
            "label": "Paid",
            "value": 640
          }
        ],
        "color": "#6366f1",
        "showValues": true,
        "showPercent": true,
        "percentOf": "previous",
        "valueFormat": "compact",
        "opacity": 1
      }
    }
  ]
}

Funnel examples

Real renders of the step conversion funnel — each one is the same component with different property values, and the API payload below each preview reproduces it exactly.

Checkout drop-off

Cart → Checkout → Payment → Complete with step conversion rates.

API overrides for this example

{
  "funnel.showPercent": true,
  "funnel.percentOf": "previous",
  "funnel.data": [
    {
      "label": "Cart",
      "value": 8600
    },
    {
      "label": "Checkout",
      "value": 5100
    },
    {
      "label": "Payment",
      "value": 3400
    },
    {
      "label": "Complete",
      "value": 2900
    }
  ],
  "funnel.color": "#0ea5e9",
  "funnel.valueFormat": "compact"
}

Hiring pipeline

Applicants → Screen → Interview → Offer → Hired step-by-step.

API overrides for this example

{
  "funnel.showPercent": true,
  "funnel.percentOf": "previous",
  "funnel.data": [
    {
      "label": "Applied",
      "value": 420
    },
    {
      "label": "Screened",
      "value": 180
    },
    {
      "label": "Interviewed",
      "value": 64
    },
    {
      "label": "Offered",
      "value": 18
    },
    {
      "label": "Hired",
      "value": 12
    }
  ],
  "funnel.colors": [
    "#059669",
    "#0d9488",
    "#0891b2",
    "#2563eb",
    "#4f46e5"
  ],
  "funnel.valueFormat": "number"
}

When to use the step conversion style

Onboarding step drop-off analysis
Checkout step-conversion cards
Activation step funnels

Use it dynamically via the API

Push fresh stages per render with '<key>.data' (or just '<key>') as [{ label, value }]; colors are overridable too.

Full API request with this variant's current values — the playground above sends only the properties you change

curl --location 'https://render.imejis.io/v1/{{YOUR_DESIGN_ID}}' \
--header 'dma-api-key: {{YOUR_API_KEY}}' \
--header 'Content-Type: application/json' \
--data '{
    "funnel.data": [
        {
            "label": "Visits",
            "value": 12000
        },
        {
            "label": "Signups",
            "value": 4200
        },
        {
            "label": "Trials",
            "value": 1800
        },
        {
            "label": "Paid",
            "value": 640
        }
    ],
    "funnel.color": "#6366f1",
    "funnel.showValues": true,
    "funnel.showPercent": true,
    "funnel.percentOf": "previous",
    "funnel.valueFormat": "compact",
    "funnel.opacity": 1
}'

Only send the properties you want to change — everything else keeps its design value. See the API documentation for all languages.

Other funnel styles

DefaultStep conversionDark

See the funnel component page for the full property reference and FAQs.